pinpoint

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POINTLOGIC PINPOINT

Pointlogic Pinpoint is a portfolio of agency solutions used to optimise the precision planning of various media, in contrast to the broader level of communication planning as provided by Pointlogic Commspoint.

The solutions handle all the complexities that come with data, mathematical optimisation, media duplication, and behavioural audiences etc inside the box, while providing users with a clear and user-friendly experience.

Clients use Pinpoint to optimise the buy across a portfolio of brands, to understand and set optimal weights and frequencies, to manage cross media reach and frequencies as well as to analyse media behaviour from shopper profiles.

Read 4920 times Last modified on Tuesday, 26 May 2015 15:04

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