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Pointlogic Brandpoint is a software and analytical solution to integrate various sources of information to help you find opportunities for brands and products, while providing a framework upon which brands and agencies can act towards the identified opportunities. The software will help you to identify opportunities concerning the product itself, showing the business case for pricing strategies and product innovations.
The software will further help to identify the optimal positioning of your brand, either through emotional benefits or the personality projected by the brand. Finally we look at the possibilities in improving actual experiences that customers have linked to a customer journey. Combining these customer driven attributes with your core strengths and your ambitions provides a clear positioning and set of metrics to act upon.