commspoint

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POINTLOGIC COMMSPOINT

Pointlogic Commspoint is a solution that enables strategic planners to compare various communication channels before producing optimal communication plans for the brands – this is the stage before optimising reach and frequencies by selecting the optimal vehicles as provided by Pointlogic Pinpoint. The Commspoint system is typically built on consumer research, a survey conducted amongst media experts, and results from measuring the ROI of media, for example, by using the Pointlogic Valuepoint solution.

Read 11939 times Last modified on Tuesday, 26 May 2015 15:03

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